Press releases

Whitegates, part of the Legal & General Xperience Estate Agency franchise launch estate agency TV.

Michael Stoop, Managing Director, Legal & General's Xperience
Michael Stoop
Managing Director, Legal & General's Xperience Estate Agency franchise

14 August 2012

Michael Stoop, Managing Director, Legal & General's Xperience
Michael Stoop
Managing Director, Legal & General's Xperience Estate Agency franchise

Whitegates estate agency are opening the door to the next generation of property marketing by launching their new estate agency TV site, Whitegates TV.

The only estate agency web based TV channel that showcases property it allows homes to be viewed 24/7 as a video tour with professional voice over and background music. Buyers can easily search for their desired home and book a viewing easily at home or on the move. With 70-80% of both buyers and sellers now using the internet to search for property it makes a very effective marketing tool.

From today Whitegates will stream professionally produced and scripted video walkthroughs of every property in their portfolio, allowing potential buyers to explore new homes without even setting foot outside their own front doors.

Michael Stoop, Managing Director, Xperience said,

"The launch of Whitegates TV is an exciting and significant new way for our teams to present properties to customers and help Whitegates as a brand develop for the future. The feedback we have received so far has been very, very positive and I am confident this innovative approach gives us something unique that adds real value."

Notes to editors

The information contained in this press release is intended solely for journalists and should not be relied upon by private investors or any other persons to make financial decisions. The Legal & General Group, established in 1836, is one of the UK's leading financial services companies. As at 31 March 2012, we were responsible for investing £378 billion worldwide on behalf of investors, policyholders and shareholders. We also had over seven million customers in or our life assurance, pensions, investments and general insurance plans.

To view more information of Whitegates' new TV site, visit www.whitegates.tv


For more information please contact:

Alyson Bowcott

Alyson Bowcott
PR Manager, Legal & General Group

t: +44 (0) 20 3124 2092
m: +44 (0) 7764 582574
e: alyson.bowcott@landg.com


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