Julie Jones

Internal Communications Manager

Giving the elderly a voice

In the UK, 49% of owner-occupied homes are, according to the English Housing survey under occupied. A quarter of UK homes have just one person living in them; these are mostly over 60s. With just 1% of elderly people in the UK living in specially adapted homes, it's clear that older people don't want to be uprooted and that downsizing is stressful. But it’s also true that, in general, the alternatives aren't great.

That's why earlier this year we announced our proud sponsorship of the Elderly Accomodation Council's National Housing for Older People Awards – giving the elderly a voice, a platform to feedback on the accommodation on offer to them.

The Awards aim to:

  • Publicly celebrate the best specialist housing for older people
  • Engage thousands of residents in identifying what contributes to quality of life in traditional and emerging models of specialist housing provision
  • Ensure that older people, families and carers have access to the best possible information
  • Help shape the future of housing in later life

More than 3,300 residents from over 300 specialist elderly housing schemes took part.

You can discover who the winners and highly commended schemes are on the HousingCare-Website.

EAC chief executive John Galvin says the awards are helping to establish a clear picture of what matters to older people and to what extent developers and providers are meeting those expectations. He said: “In any sector it is the voice of the customer that matters most. These awards provide an opportunity for older people to comment on the wide range of factors that shape the quality of their life. They can have their say on everything from the location and design quality to the attitude of staff. By doing so they are recognising high quality accommodation or service and helping to shape new specialist accommodation by contributing to a database of customer views.”

Graham Precey, our Head of Corporate Social Responsibility said: “Legal & General is delighted to continue the valued relationship we have with EAC Awards as a sponsor once again of this year’s awards.

“As a responsible and caring insurer, we are always interested in opportunities that enable people to let us know what they really think. The link with EAC and the awards helps to improve our understanding of our society. The valued feedback we receive helps us to develop and define the contribution we can make in providing for our customers with dignity in the future.”

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